Why Platforms Fail at Adoption

When enterprise platforms struggle, the conversation often turns to tools and architecture. In reality, most platforms don’t fail because of technology — they fail because adoption is treated as an afterthought. In complex, regulated environments, adoption depends less on features and more on clarity of ownership, incentives, and decision rights.

In this short talk, I share why enterprise platform adoption is fundamentally a leadership challenge. The focus isn’t on choosing better tools, but on designing operating models that reduce friction, build trust, and make adoption the natural outcome. Curious to hear where others have seen platforms succeed — or stall — at scale.

Youtube version of the talk can be refered here: https://youtu.be/blsD4vVKtSE

#leadership #enterprise #adoption #gcc